Palm Angels · Dickies · TM Lewin
Three international brands entering Indian retail
- 70
- outlets planned across three brands
- 3
- international brands
Retail business development · Branding
Retail expansion and brand experience consulting for brands that plan to scale.
Network strategy, franchise development, store identity and visual merchandising, from someone who has rolled out more than 1,500 stores across India and 12 international markets.
- 21
- years in retail rollout and brand experience
- 1,500+
- stores and shop-in-shops rolled out
- 12
- countries and regions
- 85
- people led at peak
Brands Soumyaa has built retail for
- Palm Angels
- Dickies
- TM Lewin
- SEVEN by MS Dhoni
- Jaquar
- Mothercare
- Uninor (Telenor)
- Lifestyle · Landmark Group
- Pantaloon · Big Bazaar
- Redtape
Services
What we do
Six areas of work, usually combined. Each starts with where the brand is going and ends with stores that are open, on brand and on budget.
01
Retail expansion and network strategy
Store network planning, format strategy, catchment and site selection, and market entry for brands going from a few stores to many.
Details02Franchise and partner development
COCO, FOFO and shop-in-shop models, franchisee onboarding, and mall and channel partnerships for brands that want to grow without owning every store.
Details03Store identity and space design
Store concept, retail brand identity, prototype stores, space planning and fixture systems for brands whose stores do not yet look like the brand.
Details04Visual merchandising and brand experience
VM strategy, windows and focal displays, planograms, seasonal calendars and brand consistency across every format, for multi-store retailers.
Details05Rollout project management
Delivery from design discussion to handover: vendor and fabricator base, budgets and bills of quantity, site supervision, audits and snag-free handover.
Details06Retail training and SOPs
VM manuals, SOPs, audit mechanisms and hands-on training for store, franchise and project teams, so standards hold after the engagement ends.
DetailsWhy Aurevia
Advice from someone who has opened the stores
01
Experience at network scale
Soumyaa has rolled out more than 1,500 stores across India, the Gulf, Africa, the UK and South-East Asia, including 200 in a single quarter.
02
One owner from design to opening
Store identity, VM and rollout delivery usually mean three vendors. Here it is one point of accountability, so what gets designed is what opens.
03
Your team can run it afterwards
Manuals, SOPs, audits and training are part of the work, not an add-on.
Track record
Numbers, not adjectives
Milestones from two decades of building retail for brand owners and national retailers.
SEVEN by MS Dhoni
First showroom open in 30 days
- 30
- days from concept to first store
- 15
- outlets opened
Jaquar
949 showrooms and 150 shop-in-shops in two years
- 949
- retail showrooms
- 150
- shop-in-shops
Founder
Soumyaa Vanvaria
Founder, Aurevia Strategy
Soumyaa has spent 21 years building retail, first as a visual merchandiser on the shop floor and later at the scale of hundreds of stores across India and a dozen international markets. Aurevia Strategy is that experience, available to other brands.
Previously VP Retail Design, Rollout and VM for SEVEN by MS Dhoni, DGM at Jaquar, Head of VM at Mothercare and Lifestyle International. Currently leading the India rollout of Palm Angels, Dickies and TM Lewin.
About Soumyaa →Planning a rollout, a new format or a market entry?
Tell us where the brand is going and what is in the way. Soumyaa reads every enquiry herself.